Tag Archives: Virtual Reality

Facebook Buys Oculus.

Yes. This is a thing that happened, and everybody’s up in arms about it, yelling about how Kickstarter betrayed them or some such thing.

Not a fan of the deal, certainly, but theoretically this is what Kickstarter is supposed to be for. It’s an early round of investment so that creators can get something together that they can sell to the big money men: a kind of crowdsourced angel investing.

The problem is that, well, sometimes the product isn’t what you thought it was going to be. Oculus is like a lot of companies in that it isn’t being bought for their product, it’s being bought for the expertise and talent that comes with it. The actual “Oculus Rift” may well never exist as a product; Facebook will probably take their version of VR in an entirely different direction.

(Yes, yes, FB are saying they won’t change anything. Everybody promises that. Anybody with a cursory knowledge of the gaming industry knows better.)

I don’t think it’s a good deal, simply because it was rushed into by all parties: Facebook are panicking because a mobile ecosystem is out of their reach and are trying to get in on the ground floor with VR. Oculus rushed into the arms of a company that isn’t a great fit simply because they solve the short-term financing problems and have a less notorious corporate culture than Google and Microsoft. There’s no real fit there, though: of all the applications that would be enhanced by VR, Facebook is just about the last thing you’d think of, and they haven’t demonstrated any ability to move into new sectors whatsoever. The debacle of social gaming proved that. 

Even so, this is still how this sort of thing works. Maybe it will be important for Kickstarter campaigns to assure backers that they won’t get bought out and have the product buried. Not sure how they can do that, but it might be a thing. Or, maybe, Kickstarter might well need to provide some sort of equity after all.  Either way, backers will need to recognize that other people might get rich off of something they backed. If they aren’t comfortable with that, there’s lots of honest-to-goodness charities for them to support.

As for the Rift’s gaming applications? I’m not actually worried about that. Sure, Oculus opened the door. Sony (and others) proved, though, that VR in gaming is something that’s coming no matter what. Oculus was a leader, but there’s lots of room for others. 

Don’t worry. You’ll still be able to play Minecraft in VR. It’ll just have a different logo on the side. 

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