Category Archives: Mobile Games

End of Social?

According to A List Daily (a gaming industry site), social game investments have “fallen off a cliff” in the last year. Investments are down 94 percent. No, you didn’t misread that. Only one twentieth of the funds are going into the sector.

Meanwhile, another story there says that mobile gaming is now “cluttered”. Budgets are skyrocketing, yields are falling, users are getting harder and harder to get and retain, and new entrants face the reality that Apple gets 128 new game app submissions every single day.

So the darling of a few years ago, social gaming, has collapsed. Everybody that was singing the praises of “social” before is now piling into the mobile scene. I think that they might just want to survey the wreckage they left behind a bit first. There’s some lessons to be learned there.

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